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In January, we saw the reality TV star-turned-model’s first video ad campaign for the brand, highlighting the launch of a tinted lash primer called Little Black Primer, and now her first-ever fragrance ad is here.
Jenner stars as the face of the brand’s newest fragrance, Modern Muse Le Rouge.
The strong, fruity scent mixes roses and vanilla and was inspired by the color red and the provocative side of the Modern Muse.
“It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude,” says Karyn Khoury, senior vice president of corporate fragrance development worldwide for Estée Lauder Companies.
“This woman inspires others through her unwavering confidence, glamour and sophistication. She lives her life to be noticed — and every ingredient in this scent was carefully selected to reflect that.”
The fragrance will launch in Australia on August 9, with prices starting at $90.
Jenner’s print ad was photographed by Mikael Janssen and the television commercial was directed by Jonas Akerlund.
Yahoo.
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